Millennials Killed the Video Star

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The shift from music videos to reality programming on MTV between 1995 and 2000 reflects significant cultural and industrial changes. Amanda Ann Klein analyzes this transition, highlighting how shows like Laguna Beach and Jersey Shore targeted predominantly white youth while leveraging stereotypes about race, gender, and class. Through interviews with industry insiders, she reveals how these programs influenced identity construction among Millennials, shaping their perceptions and discussions of diverse identities in contemporary youth culture.