El libro está agotado actualmente

The Total Package
The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
Autores
Valoración del libro
Más información sobre el libro
Exploring the intricate relationship between packaging and consumer behavior, Thomas Hine delves into the art and science behind iconic designs like the Campbell's soup can and Coca-Cola bottle. He reveals how packaging influences purchasing decisions through subtle cues and historical context, making it a vital read for students of popular culture, designers, and marketers alike. This insightful examination highlights the persuasive power of everyday items we encounter while shopping.
Compra de libros
The Total Package, Thomas Hine
- Idioma
- Publicado en
- 1997
- product-detail.submit-box.info.binding
- (Tapa blanda)
Te avisaremos por correo electrónico en cuanto lo localicemos.
Métodos de pago
Nos falta tu reseña aquí