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The Total Package

The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers

Valoración del libro

3,4(29)Añadir reseña

Parámetros

  • 328 páginas
  • 12 horas de lectura

Más información sobre el libro

Exploring the intricate relationship between packaging and consumer behavior, Thomas Hine delves into the art and science behind iconic designs like the Campbell's soup can and Coca-Cola bottle. He reveals how packaging influences purchasing decisions through subtle cues and historical context, making it a vital read for students of popular culture, designers, and marketers alike. This insightful examination highlights the persuasive power of everyday items we encounter while shopping.

Compra de libros

The Total Package, Thomas Hine

Idioma
Publicado en
1997
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Métodos de pago

3,4
Bueno
29 Valoraciones

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