The Rise of Major League Soccer

The book explores the gradual development of Major League Soccer in North America, highlighting its journey towards becoming a significant player in the global sports arena. It examines the influence of major European teams in attracting large fan bases in the U.S., providing insights from seasoned sports business experts Rick Burton and Norm O'Reilly. Their analysis reveals the challenges and successes faced by the league, showcasing its evolution and the growing interest in soccer across the continent.