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Exploring the dual nature of storytelling within organizations, this book delves into both the narratives created by the organization and those shared by its members. It offers a comprehensive examination of the existing literature on narratives and storytelling, complemented by an extensive empirical case study from an American banking institution, highlighting the significance of storytelling in shaping organizational culture and communication.
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Storytelling in Organizations, Kenneth A. Loparo
- Idioma
- Publicado en
- 2009
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