Loyalty Rules: How Today's Leaders Build Lasting Relationships

Loyalty serves as a critical measure of leadership effectiveness in today's business landscape, according to Fred Reichheld. He reveals that many leaders fail to earn their employees' loyalty, with less than half feeling their company is deserving. Building on his previous work, he shares practical insights and success stories from top companies, emphasizing six core principles of loyalty: fostering win/win scenarios, valuing selective partnerships, simplifying processes, rewarding meaningful achievements, maintaining open communication, and aligning actions with words.