Pilgrimage in the Marketplace

Exploring the intersection of pilgrimage and consumerism, this book highlights how marketing and promotional efforts by both religious leaders and secular groups shape the success of pilgrimage sites. It argues that the dynamics of the marketplace play a crucial role in establishing these sites, moving beyond traditional narratives of miracles and populism. By examining these influences, the work reveals how the concept of the 'sacred' is maintained within a consumer-driven context.