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Focusing on Lean Supply concepts, the book explores the transformative impact of partnership approaches on buyer-seller relationships, shifting from adversarial dynamics to collaborative profit maximization. It critically evaluates these strategies and extends the discussion to how inter-firm relationships can foster competitive advantage. Targeted at practicing managers, undergraduate and MBA students, as well as CIPS professional stage students, the text provides valuable insights for developing effective commercial partnerships.
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Commercial Relationships, Mark Moore
- Idioma
- Publicado en
- 2002
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- (Tapa blanda)
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