Corporate Brand Personality

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Focusing on the importance of corporate culture, this book emphasizes the necessity for organizations to cultivate trust and strong values to thrive in today's competitive landscape. It offers insights on how to effectively lead and engage employees at all levels, ensuring that brand values are consistently reflected and embraced throughout the organization. By going beyond traditional marketing strategies, it provides a framework for fostering a cohesive corporate identity that resonates with both internal and external stakeholders.