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The book delves into the complexities of borderless markets, emphasizing the importance of political and nonpolitical boundaries in international marketing and business decisions. It highlights how national culture influences economic development and demographic behavior, particularly for culturally bound products. With over 75,000 statistics across 230 national groups, it provides a comprehensive analysis of various social, economic, and business variables, complemented by an extensive literature review.
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National Cultures of the World, Philip M. Parker
- Idioma
- Publicado en
- 1997
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