Expansion Opportunities for H&M in Asia - Market Analysis

The book examines the evolution of Hennes & Mauritz (H&M), Europe's second-largest clothing retailer, founded in 1946 by Erling Persson in Sweden. Initially focused on women's clothing through Hennes stores, the brand expanded in 1968 by acquiring Mauritz Widforss, a hunting apparel retailer that introduced men's collections. This pivotal acquisition marked a significant transformation in the company's identity and product offerings, setting the stage for its growth in the global fashion market.