Strategic Analysis of Lufthansa's Introduction of Eurowings

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The paper explores the significant transformation of the aviation industry over the past few decades, highlighting how air travel has shifted from being a luxury accessible to few to a common mode of transportation for both business and leisure. It examines the development of international air connections and the factors contributing to the industry's accessibility, reflecting on the economic implications of these changes. The analysis provides insights into the evolving nature of air travel and its integration into everyday life.