An Analysis of How Socio-demographic Variables Affect the Perception of English in German Advertising

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Focusing on the influence of sociodemographic variables, this thesis explores how English is perceived in German advertising. It highlights the unique allure of English compared to German, as evident in the widespread use of anglicisms in various media. The study examines the prevalence of English phrases in promotional slogans, illustrating their impact on consumer perception and engagement in Germany. Through this analysis, the work sheds light on the cultural and linguistic dynamics at play in contemporary advertising practices.