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The analysis delves into the German automotive market, focusing on Mercedes-Benz as a key player. It begins with an external audit, evaluating political, legal, economic, sociological, and technological factors impacting the market. Following this, an internal audit assesses the strengths and weaknesses of Mercedes-Benz's German division. The study culminates in a comprehensive overview of the market position and challenges faced by Mercedes-Benz cars, providing valuable insights into its strategic landscape.
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Mercedes Benz Cars Germany - Market Analysis, Thilo Ketschau
- Idioma
- Publicado en
- 2013
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