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Crisis Communication Strategies

Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations

Parámetros

  • 248 páginas
  • 9 horas de lectura

Más información sobre el libro

This updated edition provides a comprehensive strategy for safeguarding your brand against various crises, including internal issues, external threats, political challenges, and online controversies. It offers practical insights and tools to navigate complex situations effectively, ensuring your brand remains resilient and trustworthy in the face of adversity.

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Crisis Communication Strategies, Amanda Coleman

Idioma
Publicado en
2023
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