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Winning Her Business

How to Transform the Customer Experience for the World's Most Powerful Consumers

Autores

Bridget Brennan

Parámetros

Páginas: 242 páginas
Tiempo de lectura: 9 horas

Negocios y economía

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Focusing on the importance of understanding female consumers, the book provides strategies for businesses to enhance customer experiences and increase market share. Bridget Brennan, CEO of Female Factor, emphasizes the need to cater to women's preferences, positioning them as key decision-makers in the marketplace. Through practical insights, she guides readers on how to effectively engage this influential demographic and outshine competitors.

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Winning Her Business, Bridget Brennan

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Publicado en: 2019
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Título: Winning Her Business
Subtítulo: How to Transform the Customer Experience for the World's Most Powerful Consumers
Idioma: Inglés
Autores: Bridget Brennan
Editorial: HarperCollins Leadership
Publicado en: 2019
Formato: Tapa blanda
Páginas: 242
ISBN13: 9781400212934
Etiquetas: Negocios y economía
Descripción: Focusing on the importance of understanding female consumers, the book provides strategies for businesses to enhance customer experiences and increase market share. Bridget Brennan, CEO of Female Factor, emphasizes the need to cater to women's preferences, positioning them as key decision-makers in the marketplace. Through practical insights, she guides readers on how to effectively engage this influential demographic and outshine competitors.