Managing the President's Message

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Focusing on the inner workings of presidential communications, this book offers rare insights into the strategies of the last four administrations, particularly those of George W. Bush and Bill Clinton. Through first-hand reporting and interviews with key officials like Karl Rove and Dan Bartlett, the author, Martha Joynt Kumar, reveals the complexities of governing and campaigning. This unique perspective sheds light on the evolving role of media and communications in politics, providing a comprehensive analysis of the political landscape during these administrations.