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Focusing on the emerging discipline of Innovation Management, this book addresses the challenges business leaders face in establishing innovation initiatives without the historical context that other functions like Marketing and Accounting possess. It provides insights and guidance for creating effective innovation strategies from the ground up, helping organizations navigate the complexities of fostering creativity and growth in a competitive landscape.
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The Little Innovation Book 2nd Edition, James Alan Gardner
- Idioma
- Publicado en
- 2010
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- (Tapa blanda)
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