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The book explores the transformative impact of the internet on retail, emphasizing the shift in consumer behavior as online shopping gains dominance. It highlights the influence of mobile technology, which expands access for consumers in developing nations while raising expectations in developed markets. Retailers worldwide must adapt to these changes to remain competitive and meet evolving customer demands.
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The Multichannel Retail Handbook 2016 Edition, Chris Jones
- Idioma
- Publicado en
- 2015
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