Innovative Pricing Strategies to Increase Profits, Second Edition

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Exploring the dynamics of competition, this book delves into the Five Forces Model, developed by Michael Porter, which outlines how firms can shield themselves from competitive pressures. It bridges the gap between microeconomic theory and practical business management, making it accessible for both economics students and managers without prior economics experience. By applying these concepts, readers can enhance their decision-making skills and understand the implications of market competition on pricing and profitability.