Cinematic Metaphor

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Focusing on the unique characteristics of cinematic metaphor, this book challenges traditional views of film as mere information carriers. It introduces a phenomenological approach, emphasizing viewers' embodied experiences and the performative nature of meaning-making in film. By critiquing existing cognitive theories, it establishes a shared framework for understanding metaphor in audiovisual media. The text includes detailed case studies from various genres, including Hollywood films and TV news, demonstrating the practical application of its theoretical insights in media and multimodality analysis.