Agotado
Parámetros
- 256 páginas
- 9 horas de lectura
Más información sobre el libro
Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.
Compra de libros
Event Marketing, Leonard H. Hoyle
- Idioma
- Publicado en
- 2002
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- Título
- Event Marketing
- Idioma
- Inglés
- Autores
- Leonard H. Hoyle
- Editorial
- Wiley
- Publicado en
- 2002
- Formato
- Tapa dura
- Páginas
- 256
- ISBN10
- 047140179X
- ISBN13
- 9780471401797
- Serie
- Calificación
- 3,5 de 5
- Descripción
- Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.