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Más información sobre el libro
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
Compra de libros
Global Marketing, Svend Hollensen
- Idioma
- Publicado en
- 2004
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 2,79 €
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