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Marketing Strategy and Competitive Positioning

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  • 592 páginas
  • 21 horas de lectura

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Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised

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Marketing Strategy and Competitive Positioning, Graham J. Hooley, Brigitte Nicoulaud, Nigel Piercy

  • Desgarro notable
Idioma
Publicado en
2012
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(Tapa blanda),
Estado del libro
Dañado
Precio
2,00 €

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