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Brand Driven Innovation

Strategies for Development and Design

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Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This book examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations

Compra de libros

Brand Driven Innovation, Erik Roscam Abbing

Idioma
Publicado en
2010
product-detail.submit-box.info.binding
(Tapa blanda),
Estado del libro
Bueno
Precio
7,49 €

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