Agotado
Marketing the Professional Services Firm
Applying the Principles and the Science of Marketing to the Professions
Autores
Valoración del libro
Parámetros
- 432 páginas
- 16 horas de lectura
Más información sobre el libro
The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.
Compra de libros
Marketing the Professional Services Firm, Laurie Young
- Idioma
- Publicado en
- 2005
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- Título
- Marketing the Professional Services Firm
- Subtítulo
- Applying the Principles and the Science of Marketing to the Professions
- Idioma
- Inglés
- Autores
- Laurie Young
- Editorial
- Wiley
- Publicado en
- 2005
- Formato
- Tapa dura
- Páginas
- 432
- ISBN10
- 0470011734
- ISBN13
- 9780470011737
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Calificación
- 3 de 5
- Descripción
- The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.