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The Fortune Sellers

The Big Business of Buying and Selling Predictions

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The predicting business is a multi-million-dollar trade, and the participants are no longer merely fortune tellers. They are fortune sellers. They offer a commodity we are more than eager to buy: the future. However, the reliability of the predictions of those who purport to be able to foretell the future and whose predictions are routinely relied upon for business and personal success, can be brought into question. This edition of The Fortune Sellers: The Big Business of Buying and Selling Predictions, debunks false prophecy and analyses assertions of forecasting skill. William Sherden separates fact from fallacy to show the reader not only how best to use the forecasts they are given, but how to select the nuggets.

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The Fortune Sellers, William A. Sherden

Idioma
Publicado en
1999
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Título
The Fortune Sellers
Subtítulo
The Big Business of Buying and Selling Predictions
Idioma
Inglés
Editorial
Wiley
Publicado en
1999
Formato
Tapa blanda
Páginas
320
ISBN10
0471358444
ISBN13
9780471358442
Serie
Calificación
3,35 de 5
Descripción
The predicting business is a multi-million-dollar trade, and the participants are no longer merely fortune tellers. They are fortune sellers. They offer a commodity we are more than eager to buy: the future. However, the reliability of the predictions of those who purport to be able to foretell the future and whose predictions are routinely relied upon for business and personal success, can be brought into question. This edition of The Fortune Sellers: The Big Business of Buying and Selling Predictions, debunks false prophecy and analyses assertions of forecasting skill. William Sherden separates fact from fallacy to show the reader not only how best to use the forecasts they are given, but how to select the nuggets.