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Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
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Contemporary Strategy Analysis, Robert M. Grant
- Idioma
- Publicado en
- 2015
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- (Tapa blanda)
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- Título
- Contemporary Strategy Analysis
- Subtítulo
- Text Edition - Ninth Edition
- Idioma
- Inglés
- Autores
- Robert M. Grant
- Editorial
- Wiley
- Publicado en
- 2015
- Formato
- Tapa blanda
- Páginas
- 480
- ISBN10
- 1119120837
- ISBN13
- 9781119120834
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Escuela, Gestión & Recursos humanos
- Calificación
- 3,85 de 5
- Descripción
- Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.