El libro está agotado actualmente
Parámetros
- 184 páginas
- 7 horas de lectura
Más información sobre el libro
The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.
Compra de libros
Brand New Justice, Simon Anholt
- Idioma
- Publicado en
- 2004
- Encuadernación
- (Tapa blanda)
Te avisaremos por correo electrónico en cuanto lo localicemos.
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Brand New Justice
- Subtítulo
- How Branding Places and Products Can Help the Developing World
- Idioma
- Inglés
- Autores
- Simon Anholt
- Editorial
- Taylor & Francis
- Publicado en
- 2004
- Formato
- Tapa blanda
- Páginas
- 184
- ISBN10
- 0750666005
- ISBN13
- 9780750666008
- Serie
- Categorías
- Descripción
- The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.