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The Graphic Designer's Guide to Pricing, Estimating, and Budgeting

Third Edition

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This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.

Compra de libros

The Graphic Designer's Guide to Pricing, Estimating, and Budgeting, Theo Stephan Williams

Idioma
Publicado en
2010
Encuadernación
(Tapa blanda),
Estado del libro
Muy Bueno
Precio
7,49 €

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Título
The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
Subtítulo
Third Edition
Idioma
Inglés
Publicado en
2010
Formato
Tapa blanda
Páginas
256
ISBN10
1581157134
ISBN13
9781581157130
Serie
Descripción
This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.