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Parámetros
- 512 páginas
- 18 horas de lectura
Más información sobre el libro
Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
Compra de libros
Integrated Advertising, Promotion and Marketing Communications, Global Edition, Kenneth E. Clow, Donald Baack
- Idioma
- Publicado en
- 2017
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 4,89 €
Métodos de pago
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- Título
- Integrated Advertising, Promotion and Marketing Communications, Global Edition
- Subtítulo
- Eighth Edition
- Idioma
- Inglés
- Autores
- Kenneth E. Clow, Donald Baack
- Editorial
- South-Western, Div of Thomson
- Publicado en
- 2017
- Formato
- Tapa blanda
- Páginas
- 512
- ISBN10
- 1292222697
- ISBN13
- 9781292222691
- Serie
- Categorías
- Descripción
- Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.