Rob es un emprendedor experimentado centrado en recopilar información imparcial de los clientes y guiar las ideas desde la concepción hasta sus primeros clientes de pago. Su trabajo se centra en la habilidad crítica de hablar con los clientes para validar ideas de negocio, incluso cuando se enfrenta a comentarios potencialmente engañosos. También ayuda a otros a diseñar y dirigir talleres atractivos y efectivos. Su enfoque se basa en la experiencia práctica y el impulso por comprender realmente el mercado.
"Whether workshops are your whole world or just a small part, this book will equip you with the tools to design and run a brilliant session, every time, with no stress or drama. And you won't even need to turn into a charismatic superstar to make it happen."--Back cover
How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better