Veland Ramadani Libros

Focusing on effective entrepreneurial management, this textbook covers essential topics such as business planning, creativity, risk management, and financing. It delves into contemporary issues like growth strategies, e-commerce challenges, and ethical management. Each chapter is enriched with case studies and practical examples, enhancing the understanding of concepts. The book also addresses specialized areas like franchising and managing family ventures, making it a comprehensive resource for aspiring entrepreneurs.

This book represents a comprehensive state-of-the-art picture of entrepreneurship and small business management issues in the Balkans region. It provides major theoretical and empirical evidence that offers a brighter view of these fields and aims to open up opportunities for greater dialogue in public policy. The readers would be able to enhance their knowledge on small businesses and innovation issues in the Balkans. An outcome of a long lasting endeavour, this book includes contributions of highly reputed authors and experts from the Balkans’ countries. Features forewords by two well-known personalities of this field, Leo Paul Dana and Alain Fayolle.