Mark W. Johnson Libros

Business model innovation is essential for achieving transformational growth, yet many executives struggle to implement it effectively. This book offers a practical framework that outlines four fundamental building blocks for successful business models. Through in-depth case studies, it illustrates how companies leverage innovative models to meet unmet customer needs, target new markets, and adapt to significant shifts in demand, policy, and technology. Additionally, it presents a structured process for designing a new business model and developing it into a profitable enterprise, addressing the managerial challenges that often hinder companies in their explorations. Business model innovators have transformed entire industries—such as retail, aviation, and media—redistributing billions in value. With proven frameworks, analytics, and diagnostics, this resource equips executives with the tools necessary to reshape their businesses for transformative growth. The thoroughly updated edition includes a new chapter on digital transformation, featuring a framework for digital business models and four new case studies, ensuring relevance in today’s rapidly evolving market landscape.