Arthur Seldon Libros

Advertising is often misunderstood and criticized, yet it plays a crucial role in communication and brand loyalty, as argued by Ralph Harris and Arthur Seldon in their 1950s work. Christopher Snowdon has abridged their analysis, incorporating modern insights that challenge the notion that advertising manipulates consumers. He emphasizes that contemporary economic literature supports the idea that advertising fosters competition and reduces prices. This revised study is essential for those interested in public policy and marketing, offering a thoughtful perspective on the impact of advertising in society.

Spanning 65 years, this series delves into Seldon's influential ideas, addressing key public and private debates that remain relevant today. Each volume features a contextual introduction, with all but Volume 3 including an individual index. Volume 3, co-authored with Fred G Pennance, serves as a vital resource for understanding political economics. Volume 7 provides a comprehensive index for the entire series, enhancing accessibility to Seldon's compelling arguments and insights.

States that governments have been taking control of activities - 'public' goods, 'public' utilities, welfare and local government services - which would have been better left to the private sector. This book argues that attempts to correct market 'imperfections' have created over-government.