La escritura de Jackie Huba empodera a los lectores para que abracen la seguridad en sí mismos y la falta de miedo, inspirándose en la audaz personalidad de la cultura drag. A través de su trabajo, explora la dinámica de construir una lealtad feroz, no solo en los negocios, sino también en el cultivo de la confianza personal. Huba traduce magistralmente estos conceptos en presentaciones y consultorías impactantes, instando a las audiencias a conectar con sus yo más auténticos y poderosos.
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.
How Loyal Customers Become a Volunteer Sales Force - Revised Edition
For the first time in paperback, a revised edition of the groundbreaking work that introduced the concept of “customer evangelism” is now available. This updated edition features new statistics and insights, demonstrating how companies can effectively leverage evangelism marketing to boost customer loyalty, sales, and profitability. When customers are genuinely delighted with their experiences, they become vocal advocates for a brand. Marketing professionals recognize that these satisfied customers can serve as powerful tools for expanding their customer base. Authors Ben McConnell and Jackie Huba provide strategies for transforming a company’s best customers into dedicated, enthusiastic evangelists. The book outlines how to implement evangelism marketing strategies that foster communities of influencers, ultimately driving sales and expanding reach. By nurturing customer relationships, successful companies cultivate communities that generate grassroots support and enhance the perceived value of their offerings. This revised edition includes updated research on the impact of word-of-mouth marketing, fresh case studies, and insights into how social media platforms like blogs and podcasts influence the core principles of evangelism. The preface discusses the rise of customer evangelism and its role in the burgeoning word-of-mouth marketing industry.