Jane Henry Orden de los libros

Focusing on the significance of creativity and innovation, this textbook explores how these elements are essential for organizational success in a rapidly evolving landscape. It delves into the interplay between creativity and perception in management, providing insights and frameworks that help leaders foster an innovative culture. The book emphasizes practical applications and strategies, making it a valuable resource for understanding how to enhance creative thinking within teams and organizations.

Published in Cooperation with the Open University "They provide an excellent range of subjects." --Management Education and Development This exciting volume focuses on the processes of innovation in organizations and how these can best be encouraged and managed. Unlike the mechanistic determinism and quasi-scientific managerial thinking of the past, the contributors to Managing Innovation believe that management must promote innovation at the individual, corporate, and strategic levels. These top contributors examine such issues as: the process of innovation in organizations; the nature of strategic innovation and visionary leadership; and, how organizational environments are created in which innovation can flourish. In addition, they offer numerous case studies and examples of innovation in action--in companies of all sizes and types; consider the implications for innovation processes of different organizational levels, stages, and culture; and, review the critical success factors for meeting the continual challenge to innovate and change.

This book explores the impact of creative thought upon management action. It successfully combines theoretical analysis with practical suggestions for developing and applying creative processes in real-life situations. Creative Management is a Course Reader for The Open University course B882 Creative Management.