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Organizing for Innovation (Creativity, Innovation and Change) [Paperback] Jane Henry

Focusing on the essential role of creativity and innovation, this textbook explores how these elements influence management within contemporary organizations. It delves into the interplay between perception and creative processes, offering insights and strategies for fostering an innovative culture. Through various case studies and theoretical frameworks, it equips managers with the tools needed to enhance creativity in their teams, ultimately driving organizational success in a rapidly changing environment.

Published in Cooperation with the Open University "They provide an excellent range of subjects." --Management Education and Development This exciting volume focuses on the processes of innovation in organizations and how these can best be encouraged and managed. Unlike the mechanistic determinism and quasi-scientific managerial thinking of the past, the contributors to Managing Innovation believe that management must promote innovation at the individual, corporate, and strategic levels. These top contributors examine such issues as: the process of innovation in organizations; the nature of strategic innovation and visionary leadership; and, how organizational environments are created in which innovation can flourish. In addition, they offer numerous case studies and examples of innovation in action--in companies of all sizes and types; consider the implications for innovation processes of different organizational levels, stages, and culture; and, review the critical success factors for meeting the continual challenge to innovate and change.

This book explores the impact of creative thought upon management action. It successfully combines theoretical analysis with practical suggestions for developing and applying creative processes in real-life situations. Creative Management is a Course Reader for The Open University course B882 Creative Management.