Este autor ofrece herramientas y técnicas prácticas para mejorar la calidad y la velocidad de su escritura, especialmente en la comunicación empresarial. Su enfoque se centra en atraer a los lectores, convertirlos en seguidores leales y transmitir mensajes de manera clara y con estilo. El autor enfatiza la construcción de confianza a través de la estructuración y planificación de la escritura. Su propio viaje hacia la escritura implicó un intenso proceso creativo, que lo llevó al reconocimiento por su primer trabajo publicado.
Combining techniques from Aristotle to AI, this guide offers a variety of games and exercises designed to enhance business writing skills. It aims to empower writers to effectively engage their audience, influencing their thoughts, emotions, and actions. Through practical strategies, readers will learn to stand out in a crowded marketplace and communicate with clarity and impact.
We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations. This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions. From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.