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Richard B McKenzie

    1 de enero de 1942
    Microeconomics for MBAs. The economic way of thinking for managers
    An Anthropology of Deep Time
    The new world of economics
    Managing Through Incentives
    Microeconomics for MBAs
    Forest Craft
    • Forest Craft

      • 160 páginas
      • 6 horas de lectura

      With an emphasis on safety and adult supervision, this book presents simple and fun projects that children can make and enjoy hours of play with afterwards - projects such as a kazoo, mini furniture, duck call, whimmy diddle, rhythm sticks and elder wand.

      Forest Craft
    • Microeconomics for MBAs

      • 640 páginas
      • 23 horas de lectura

      A sophisticated yet non-technical introduction to microeconomics for MBA students, now in its third edition.

      Microeconomics for MBAs
    • This book explores how companies can enhance performance by effectively managing incentive systems for workers, customers, suppliers, and stockholders. The author emphasizes that incentives extend beyond monetary rewards, offering strategies for managers to motivate employees and boost profitability in today's competitive landscape.

      Managing Through Incentives
    • The new world of economics

      • 559 páginas
      • 20 horas de lectura

      The New World of Economics, 6th edition, by Richard McKenzie and Gordon Tullock, represents a revival of a classic text that, when it was first published, changed substantially the way economics would be taught at the introductory and advanced levels of economics for all time. In a very real sense, many contemporary general-audience economics books that seek to apply the “economic way of thinking” to an unbounded array of social issues have grown out of the disciplinary tradition established by earlier editions of The New World of Economics. This new edition of The New World will expose new generations of economics students to how McKenzie and Tullock have applied in a lucid manner a relatively small number of economic concepts and principles to a cluster of topics that have been in the book from its first release and to a larger number of topics that are new to this edition, with the focus of the new topics on showing students how economic thinking can be applied to business decision making. This edition continues the book’s tradition of taking contrarian stances on important economic issues. Economics professors have long reported that The New World is a rare book in that students will read it without being required to do so.

      The new world of economics
    • An Anthropology of Deep Time

      • 220 páginas
      • 8 horas de lectura

      Rethinking social theory through a rich engagement with landscape and the history of geology, this book explores our human relationship with the timescale of geological formation and shows how social life becomes disconnected from the ecological and geological rhythms on which it depends.

      An Anthropology of Deep Time
    • The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.

      Microeconomics for MBAs. The economic way of thinking for managers
    • Predictably rational?

      In Search of Defenses for Rational Behavior in Economics

      • 330 páginas
      • 12 horas de lectura

      Mainstream economists everywhere exhibit an "irrational passion for dispassionate rationality." Behavioral economists, and long-time critic of mainstream economics suggests that people in mainstrean economic models "can think like Albert Einstein, store as much memory as IBM’s Big Blue, and exercise the will power of Mahatma Gandhi," suggesting that such a view of real world modern homo sapiens is simply wrongheaded. Indeed, Thaler and other behavioral economists and psychology have documented a variety of ways in which real-world people fall far short of mainstream economists' idealized economic actor, perfectly rational homo economicus. Behavioral economist Daniel Ariely has concluded that real-world people not only exhibit an array of decision-making frailties and biases, they are "predictably irrational," a position now shared by so many behavioral economists, psychologists, sociologists, and evolutionary biologists that a defense of the core rationality premise of modedrn economics is demanded.

      Predictably rational?
    • Why Popcorn Costs So Much at the Movies

      • 326 páginas
      • 12 horas de lectura

      Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles unravels the pricing mysteries we encounter every day. Have you ever wondered why all movies, whether blockbusters or duds, have the same ticket prices? Why sometimes there are free lunches? Why so many prices end with "9"? Why ink cartridges can cost as much as printers? Why merchants offer sales, coupons, and rebates? Why long lines are good for shoppers? Why men earn more than women, around the globe – and why they always will? Richard McKenzie goes on to show how the 9/11 terrorists still kill Americans every day, because their attack distorted the perceived risks and relative prices of air vs. automobile travel, and jacked up both security costs and flight delays. Professor McKenzie also explores the unintended consequences of well-meaning efforts to spur the use of environmentally friendly fuels: starvation among millions of people around the world, and the destruction of rainforests in Malaysia and Indonesia. How can these things be? If you think you know the answers, think again. Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles shows you that the real reasons are sophisticated and surprising – and in Professor McKenzie’s hands, both informative and entertaining. You won’t need a degree in economics to enjoy this fascinating book, just an armchair and an inquiring mind.

      Why Popcorn Costs So Much at the Movies
    • Rethinking Orphanages for the 21st Century

      • 342 páginas
      • 12 horas de lectura

      Focusing on the urgent need for policy reforms, this volume addresses how children's homes in the United States can effectively support disadvantaged and abused children. Contributors delve into judicial challenges, the history of these homes, child maltreatment, as well as regulation and funding issues. The discussions highlight potential solutions for reform, aiming to enhance the reliability and effectiveness of children's homes as safe havens for vulnerable youth.

      Rethinking Orphanages for the 21st Century
    • Forest School For Grown-Ups

      • 224 páginas
      • 8 horas de lectura

      A fun and informative handbook showing how adults can enjoy the benefits of forest schools and outdoor learning.

      Forest School For Grown-Ups