Data Analysis in Qualitative Research
- 208 páginas
- 8 horas de lectura
Surprise -- Beginnings -- Theories -- Collecting -- Open Coding -- Focused Coding -- Clues about Clues -- Writing It Down, Writing It Up -- Abduction in Action
Surprise -- Beginnings -- Theories -- Collecting -- Open Coding -- Focused Coding -- Clues about Clues -- Writing It Down, Writing It Up -- Abduction in Action
"The advertising industry seems like one of the most craven manifestations of capitalism, with large firms crafting creative concepts designed to make big companies bigger through the sale of dubious if not downright harmful products. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industry's consumerist foundations: pro bono ad campaigns. Interviewing more than 100 advertisers, the authors trace the complicated web of meanings of the "good" in these pro bono projects. Doing something altruistic often helps employees feel more at ease working for big pharma or corporate banks, and often these projects afford them greater creative leeway than they normally have, not to mention greater potential rewards and recognition. Though the authors uncover selfish motivations behind altruistic work, they are more interested in considering how these various notions of the good come together and fall apart, with different motivations and benefits rising to the surface at different moments. This book sheds new light on how goodness and prestige, personal and altruistic motivations, interact to produce value for individuals and institutions"--
Drawing on observations and interviews with families, doctors, and policy actors, this book presents an ethnographic study of how parents and geneticists resolve the many uncertainties in screening newborns. It is suitable for scholars of medicine, public health, and public policy.
Exploring the stark contrast between the myth and reality of CPR, this book delves into the low survival rates of out-of-hospital resuscitation, estimated at just 1 to 3 percent. The author shares firsthand experiences from emergency settings, revealing the often futile nature of these efforts and the emotional responses of medical personnel. By addressing ethical dilemmas surrounding life and death interventions, the book prompts readers to reconsider societal perceptions of sudden death and advocates for policy reforms to honor the dignity of those who pass away.
Provides a new navigational map for constructing empirically based generalizations in qualitative research. The authors outline an accessible way to think about observations, methods, and theories that nurtures theory- formation without locking it into predefined conceptual boxes.
Critics shudder at the mindless sameness of standards, while supporters dream of a world in which standardized best practices open up a world of efficient health care delivery. This title takes up this debate to investigate the real meaning of standardization and how it affects patients, doctors, and the institution of medicine. schovat popis