Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business.
Paul Roetzer Libros
Paul Roetzer promueve la innovación en marketing y desarrollo de agencias, centrándose en la creación de firmas tecnológicamente avanzadas, eficientes y rentables. Su trabajo resalta la integración de la tecnología con las estrategias de relaciones públicas y contenido para crear enfoques de marketing influyentes. Como defensor del cambio, explora cómo las agencias modernas pueden aprovechar las herramientas digitales para superar los modelos tradicionales. Las ideas de Roetzer ofrecen una perspectiva vanguardista sobre la evolución de la industria del marketing.
"Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"-- Provided by publisher
The Marketing Agency Blueprint
- 237 páginas
- 9 horas de lectura
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.