Guy Doza Libros

In this pithy guide, speechwriter Guy Doza plucks some of the finest slogans from history, romance and business to show how politicians, marketers and even friends and family use the laws of persuasive language every day.

Exploring the intersection of language and power, this history reveals how dictators have effectively wielded words alongside military might to seize and retain control. Professional speechwriter Guy Doza examines the rhetorical strategies employed by some of history's most notorious leaders, showcasing the persuasive power of language as a tool for manipulation and dominance. This engaging narrative highlights the often-overlooked role of communication in the rise and maintenance of tyrannical regimes.