Anxious Eaters shows that fad diets are popular because they fulfill crucial social and psychological needs—which is also why they tend to fail. Janet Chrzan and Kima Cargill bring together anthropology, psychology, and nutrition to explore what these programs promise yet rarely fulfill for dieters.
The book explores the phenomenon of food fads and diets evolving into cult-like followings, a largely overlooked area of study. Kima Cargill and a team of experts analyze the social and psychological factors that contribute to the formation of these communities, providing insights into why certain diets capture intense devotion. This examination reveals the intricate relationship between food, identity, and belief systems, highlighting the cultural implications of dietary trends.