Asomi Ithia es un profesional profundamente inmerso en la gestión y el marketing de productos en un espectro de organizaciones. Su carrera ha abarcado todo el ciclo de vida del producto, impulsado por el compromiso de comprender las necesidades del cliente y entregar valor tangible. Esta experiencia práctica alimenta de forma natural su pasión por la escritura, donde destila sus conocimientos y metodologías. A través de sus obras publicadas y sus compromisos comunitarios, se esfuerza por enriquecer las prácticas de otros en el campo.
Product management starts here. Before building and managing products in mid- to-large organisations, product people need to understand the organisation's aims, strategies and culture and what they mean for them.
In a new series, Asomi Ithia provides a straight-talking approach to the range of activities required to create, deliver and manage products. In Mastering the Product Role, Asomi describes the various functions of product management, and outlines its uses in different organisational contexts.
Focusing on the journey of managing products post-launch, this guide provides essential tools and insights for navigating new opportunities and challenges. It equips readers with the knowledge needed to assess their current market context and make informed decisions to advance their products effectively.