A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.
How the transformation of social media platforms and user-experience have redefined the entertainment industry. In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption. -- Publisher's description
Exploring the phenomenon of wanghong, this book delves into the role of Chinese social media influencers and their impact on online communities. It examines the intricate media ecology shaped by platforms such as Weibo and Douyin, highlighting the cultural and commercial significance of these creators. By contrasting wanghong with Western social media dynamics, it addresses the evolving policies, labor practices, and content creation within this unique landscape, while also discussing the implications of platform nationalism in the face of global competition.
"Screen Distribution Post-Hollywood" examines the transformation of global online film and television distribution, highlighting the impact of major players like Google, Apple, Amazon, and Netflix. It draws parallels with historical shifts in the film industry, providing a timely analysis of the current landscape.
Lucas' brain is uploaded into his partner's computer before he dies, part of an experiment for which he volunteered, but never told Dawn about. Given a second chance, the lovers embark on a journey of discovery...