Concerns about people's resistance to facts and knowledge are becoming increasingly serious. This book draws on the social, economic and evolutionary sciences to provide an integrated understanding of the phenomenon. -- .
Utilizing insights from economics and evolutionary theory, this book offers a unique framework for analyzing media framing. It introduces key elements such as texture, temperature, position, and size to help readers understand how issues are presented and perceived. This innovative approach equips readers with tools to critically assess the influence of media on public discourse and decision-making.