StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story
- 253 páginas
- 9 horas de lectura
Jim Signorelli Libros
Jim Signorelli es un líder de opinión y orador en el campo del marketing, aclamado como uno de los principales expertos mundiales en StoryBranding. Aprovecha su amplia experiencia trabajando con importantes agencias de publicidad y clientes destacados para ayudar a las empresas a definir sus narrativas únicas. Su enfoque se centra en descubrir la esencia de una marca y comunicarla de manera clara y convincente. El trabajo de Signorelli tiene como objetivo construir conexiones más sólidas entre las marcas y su público a través de la narración estratégica.
Storybranding(tm) 2.0 (Second Edition): Creating Stand-Out Brands Through the Purpose of Story
- 296 páginas
- 11 horas de lectura
Focusing on the art of brand storytelling, this comprehensive guide offers practical techniques for crafting compelling narratives that resonate with audiences. It delves into the importance of authenticity and emotional connection in building a brand's identity. Readers will learn how to effectively communicate their brand's values and mission through engaging stories, ultimately enhancing customer loyalty and engagement. With actionable insights and real-world examples, this book serves as an essential resource for marketers and business owners looking to elevate their brand's presence.
StoryBranding 2.0
- 296 páginas
- 11 horas de lectura
Focusing on the essential elements of brand storytelling, this updated edition provides a comprehensive guide to cultivating and promoting a brand narrative. It emphasizes understanding story structure as a foundation for crafting an authentic brand story that resonates with audiences. Through specific questions and step-by-step guidance, readers learn to define their brand's identity and purpose, ultimately helping their brand overcome challenges and connect deeply with prospects. Ideal for marketers, entrepreneurs, and personal branding advocates.