This fourth edition offers an up-to-date, critical analysis of modern advertising, with a focus on race, gender, and sexuality. Featuring nearly 400 new images, this edition includes new scholarship in gender and ethnic studies, chapters on gay and lesbian marketing, an expanded chapter on race in advertising and violence in mass media, and more.
Focusing on America's pressing social issues such as education, poverty, and health care, this resource explores the interplay of justice with racial and ethnic themes. It highlights the challenges posed by moral relativism versus universal ethics in policy discussions. Anthony J. Cortese proposes a social ethics approach to public policy that aims to address intergroup conflicts and societal problems. Each chapter concludes with practical exercises encouraging students to apply their insights to real-life situations, fostering active engagement and personal reflection.