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Lucy Kung

    Innovators in Digital News
    Strategic Management in the Media
    • Strategic Management in the Media

      Theory to Practice

      • 256 páginas
      • 9 horas de lectura

      Focusing on change and decision-making in media industries, this new edition by Lucy Küng offers an in-depth exploration of contemporary challenges faced by organizations. It includes detailed case studies on notable companies like BuzzFeed, providing insights into successful strategies and innovations. The guide serves as a valuable resource for professionals and students seeking to understand the evolving landscape of media and the critical factors influencing decision-making processes.

      Strategic Management in the Media