Part road-trip comedy and part social science experiment, a scientist and a journalist travel the globe to discover the secret behind what makes things funny, questioning countless experts, including Louis C.K., along the way.
What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career
The book explores the intersection of comedy and business through the insights of Dr. Peter McGraw, a behavioral economist and humor expert. By analyzing the strategies of successful comedians, he offers valuable lessons on creativity, resilience, and audience engagement that can be applied to professional success. McGraw's unique perspective, stemming from his work at the Humor Research Lab, reveals how humor can enhance leadership and innovation in the business world.