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Bookbot

Robert Kozinets

    Restoring Resilience
    Qualitative Consumer and Marketing Research
    Netnography
    • Netnography

      The Essential Guide to Qualitative Social Media Research

      • 472 páginas
      • 17 horas de lectura

      The third edition offers significant updates and insights, reflecting the latest research and advancements in the field. It includes new chapters that delve into contemporary issues and challenges, enhancing the reader's understanding of the subject. With contributions from leading experts, this edition provides a comprehensive overview, making it an essential resource for students and professionals alike. The engaging writing style and practical examples ensure that complex concepts are accessible and applicable in real-world scenarios.

      Netnography
    • This book provides a comprehensive guide to qualitative marketing and consumer research, covering both foundational concepts and advanced techniques. Aimed at students and practitioners, it includes practical exercises and illustrations to enhance research skills and improve presentation of findings.

      Qualitative Consumer and Marketing Research
    • Restoring Resilience

      • 356 páginas
      • 13 horas de lectura

      Cultivating what is right, rather than focusing on what is wrong, for therapy that works.

      Restoring Resilience